What’s YOUR Strategy?

If you asked people whether they thought Apple was in the same business as the other smartphone, laptops and other gadget manufacturers, their answers should be pretty unanimous and you’d be surprised by how many people actually told you that they thought Apple was different. If you asked why they thought Apple was different, then their answers would vary – anything from the design to their operating system and from the quality to the user experience.  Now, if you think Apple is in fact different, why?

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