A founder recently told me that she’d won an opportunity to fly over to Europe and attend a startup event there, and asked if I’d think it’d be a good use of her time. Quick answer: I told her “no” because there was simply no good reason for her or her company to attend that event: the fit was very weak, she didn’t have any plan for European markets and most certainly she won’t raise her seed from the European investors. In fact, I think she also knew that it wouldn’t be a good use of her time because otherwise, knowing how she is committed to her startup and driven for success, I know she wouldn’t have asked in the first place. I think, she just didn’t have a good idea about the value of her time that she could compare the benefit from the opportunity to.