How Much is an Hour of Your Time Worth?

A founder recently told me that she’d won an opportunity to fly over to Europe and attend a startup event there, and asked if I’d think it’d be a good use of her time.  Quick answer: I told her “no” because there was simply no good reason for her or her company to attend that event: the fit was very weak, she didn’t have any plan for European markets and most certainly she won’t raise her seed from the European investors.  In fact, I think she also knew that it wouldn’t be a good use of her time because otherwise, knowing how she is committed to her startup and driven for success, I know she wouldn’t have asked in the first place.  I think, she just didn’t have a good idea about the value of her time that she could compare the benefit from the opportunity to.

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