I remember, at one of my presentations last year on the Fan-orientation Strategy – the business strategy framework I’ve developed, I asked the audience what the #1 company, non-oil, at the top of S&P 500 Global, but with only five different product categories was. And the audience was surprised when I told them what the company was. Not before a year has passed, the company has proved me wrong. Now the company is, AMONG ALL, at the top of the list. And it’s called Apple Inc.
There is an old debate about starting up a business: “Is having a business degree of any sort – MBA, or even a B.B.A – necessary to start up a successful business?”
My answer is this: “While it’s not that you MUST have one, having one is definitely a plus.”
Why is it definitely a plus? It is because business education enables you to see what many inexperience entrepreneurs miss out. And it’s called “Values.”